- Overall website traffic of online shopping platforms increased positively
- 2020 consumers in SEA spend average US$32 per order, 19% higher than 2019
THE e-commerce industry in the six largest Southeast Asian markets is set to continue growing as it will likely reach US$172 billion in value in 2025, according to Google, Temasek, and Bain company.
The Covid-19 pandemic, of course, has accelerated this. But just how much of the region’s e-commerce industry was affected? E-commerce aggregator iPrice Group’s latest findings show the shifting trends of the region’s industry, the company said in a statement.