As the story goes, a group of friends decided to sell macarons in 2012 in New York City. At their first few events, their macarons were “wildly popular,” says franchise owner Eric Hooper. “And they looked at each other and said, ‘Woops! We made a business.’”
That’s where Woops! Bakeshop gets its silly name.
The franchise has grown to about 50 locations across the United States. The first in Dallas-Fort Worth opened Jan. 24, 2020 at