By analyzing ecommerce trends through demographics, device usage and sub-verticals, the 2020 Holiday Shopper Study prepares businesses for a jam-packed Q4 featuring a postponed Amazon Prime Day in October along with Cyber Week and traditional holiday sales. The study shows that despite the economic hardships and uncertainties surrounding the pandemic, the overwhelming majority (81.3 percent) of consumers said that they plan to spend about the same or more on holiday gifts compared to 2019—the highest level in the past three years.
“Over the last year, the increase in spending can be heavily attributed to the growth of Super Spenders, or
…
Read More