Tag: Kens

Acceleration of Online Shopping in 2020 Yielded Robust Growth Across Digital Channels in the First Quarter of This Year, Kens…

SAN FRANCISCO, April 29, 2021 /PRNewswire/ —¬†Kenshoo, a
global leader in marketing intelligence and activation technology,
is releasing the Q1 2021 Digital Marketing Quarterly Trends Report,
outlining the digital advertising trends that dominated the first
quarter of 2021. The sustained popularity of online shopping pushed
brands to continue investing heavily in support for their online
channels, triggering growth in spending across Paid Search, Retail
Media, and Social.

Retail Media Brings in New Players and Booming
Spending
The first quarter of 2021 proved to be strong for
Retail Media spending with new players rolling out broader
advertising capabilities for

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