This may surprise you, but for new fashion brands, running a direct-to-consumer (DTC) fashion store is becoming more and more difficult, due in part to the increasing costs of customer acquisition. In short, one of the biggest areas of conflict as we continue to operate business during the pandemic it sales. In fact, the onset of the pandemic
Milan Fashion Week (MFW) has kicked off with a combination of digital and live presentations, and with many more in-person runway shows than the three that were held at London Fashion Week, which wrapped on Tuesday.
Fendi hosted a live show on Wednesday with a socially distant front row featuring “Normal People” star Paul Mescal. The theme was family and, fittingly, invitations came in the form of Fendi-branded pasta along with copies of designer Silvia Venturini Fendi’s grandmother’s lemon pesto recipe.
Paul Mescal, Rita Ora, Kim Jones attending
China, which was already the fastest-growing luxury market before the pandemic, will become even more vital to brands’ success as North American and European markets remain unpredictable. And everywhere, offline retail has had to go online — and fast — as consumers turned rapidly to digital shopping.
Amazon, whose customers have ordered over one billion fashion items via its mobile app in the last 12 months, has long looked for a way to become partners with luxury names, which had in the past largely rebuffed its advances. Last week, Amazon launched its mobile-only Luxury Stores with one brand: Oscar de
Free Assembly Men’s Lifestyle
Walmart is doubling down on its expansion into fashion with a new casual clothing line for men and women called Free Assembly.
The brand will debut this week online and in 250 stores, hoping to appeal to shoppers who want style and value.
This is not Walmart’s first attempt to build up its fashion credentials. It acquired popular brands like menswear retailer Bonobos. It tapped celebrities including Ellen DeGeneres and Sofía Vergara to inspire clothing collections. And it struck a deal with ThredUp, a seller of secondhand apparel, shoes and accessories, to
In a blog post, the company said that it aimed to offer “high-quality pieces” at lower prices. Examples include a $45 structured blazer and a $40 fishtail parka. Some of the items are made from organic cotton.