Tag: collection

Amazon launches luxury clothing store with Oscar de la Renta collection

Amazon just took its latest stab at a “luxury experience” — and it involves shopping for pricey clothes on your phone.

The Seattle-based e-tailing giant — a go-to for diapers, kitchen utensils and e-books — has created a luxury fashion feature that will launch with a collection by the Oscar de la Renta label, whose founder famously outfitted first ladies including Jacqueline Kennedy, Nancy Reagan and Hillary Clinton.

Amazon’s new “store within a store” feature will be optimized for smartphones, enabling users to get 360-degree views of new looks — an experience that’s an upgrade from the usual, cluttered product

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