Free Assembly Men’s Lifestyle
Walmart is doubling down on its expansion into fashion with a new casual clothing line for men and women called Free Assembly.
The brand will debut this week online and in 250 stores, hoping to appeal to shoppers who want style and value.
This is not Walmart’s first attempt to build up its fashion credentials. It acquired popular brands like menswear retailer Bonobos. It tapped celebrities including Ellen DeGeneres and Sofía Vergara to inspire clothing collections. And it struck a deal with ThredUp, a seller of secondhand apparel, shoes and accessories, to