| Journal Star
VIDEO: Brothers bring modern urban fashion to Peoria with 1Hundred Degrees Fashion Wear
Brothers Josh and Bryan Cannon have created a new modern urban clothing store called 1Hundred Degrees Fashion Wear in Peoria.
Matt Dayhoff, Journal Star
PEORIA – After selling merchandise online for almost a year, Josh and Bryan Cannon opened a store in Peoria on Oct. 22.
Located at 3211 N. Prospect, 1Hundred Degrees Fashion Wear stocks a unisex collection of urban wear, T-shirts, hoodies, jeans and accessories sourced from a vendor in New York City.
“We like to say we are bringing the East Coast type of style with an LA type of vibe,” said Josh Cannon, 22.
The endeavor began after Thanksgiving 2019 when the Cannon family took their annual trip to visit relatives in New York City.
“My cousin showed us around and introduced us to a vendor, and the rest is history. I think it really fell in our laps,” said Josh.
The Cannon brothers were already designing and selling T-shirts as part of their role as music promoters for a couple local musicians. The pair loved the goods the New York City vendor had and thought they would go over well in Peoria. It was an opportunity to grow their business and make more money.
“There were some really cool clothes and items, and we just took it and ran with it,” said Josh.
The brothers started their business by posting goods on Facebook and Instagram. When customers contacted them a meeting was arranged where goods and money could change hands. Business grew quickly just by word of mouth.
“People saw that we have a lot of different stuff and a lot of cool stuff,” Josh said. People also noticed that not only were the clothes cool looking, they were also well-made, Josh said.
In addition to selling online, Josh and Bryan also hosted occasional pop up shops around town, but after a while they decided they needed a permanent location.
“We were really just tired of posting all day and making deliveries,” Josh said. “Everybody loved what we were doing, but they wanted to know what we had. Until we posted it they couldn’t see it. So now people get to see what we have as much as they want.”
It turned out to be a good decision.
“Every day the store was open we had people come in and check us out, and everyone who came in always said ‘we will be back for sure,’” Josh said.
Josh and Bryan grew up in Peoria. Josh was in the first graduating class of Quest Charter Academy, and Bryan graduated from Peoria High School. Josh, who took classes at Western Illinois University and Illinois Central College, is in charge of the numbers part of the business, while Bryan takes the lead on the more creative aspects.
“He’s very good at designing logos, and he designed the walls in the store. Any creativity that’s needed, that’s him,” Josh said.
The business has become a full-time gig for the pair. While it’s been going well, it hasn’t been without setbacks. COVID-19 slowed sales early this year, and a robbery which happened while the store was closed Dec. 1 forced them to shut down for a while. Josh was angry at first but he quickly moved on.
“It’s unfortunate, but at the same time you never know what that person might have been going through,” he said. “That could be the only way they could support themselves or get presents for Christmas. So I look at it as I want to start giving back even more to the community… because you never know what someone is going through. They might actually need the clothes. Everything is replaceable – that’s what insurance is for. I’m just glad nobody got hurt. So we’re just moving forward, you know. Just gonna be back better and stronger than ever.”
Growing up in a depressed neighborhood has given Josh a special perspective on the world, and it has fueled his desire to be an entrepreneur.
“The neighborhood we grew up in, it was not the best neighborhood at all. A lot of the people I grew up with have, unfortunately, either gone to jail, or are around doing a whole lot of nothing,” he said. “A lot of the people we grew up with aren’t motivated. But I just look at it like this: It don’t matter where we come from, one opportunity, one chance, can make you really go far. It don’t matter how you start, but how you finish.”
Leslie Renken can be reached at 270-8503 or [email protected] Follow her on Twitter.com/LeslieRenken, and subscribe to her on Facebook.com/leslie.renken.