Big brands are racing to show they are climate champions. Last year, Adidas and Allbirds said they were joining forces to create a high performance sneaker with the lowest possible carbon footprint.
As part of the initiative announced Monday, shoes have to be returned within a 60-day window from the date of purchase in order to be eligible for refurbishing. Once they’re deemed fit for resale, the shoes are sent to a participating Nike store and the discounted price is determined based on the type and condition of the footwear. The shoes are displayed in a special section in stores.
Nike said an assortment of men’s and women’s shoes, including VaporMax, Air Max and React brands are included in the program. It will add kids footwear to the program by the summer.
While some of the returned shoes will be resold, Nike said others will be donated, and shoes that can’t be given a second life will be converted into recycled material.
–CNN’s Clare Duffy contributed to this report.