News consumption in the U.S.
For years, digital news has impacted the print sector, and a growing reliance on social media as well as online news websites is accelerating digital growth whilst print continues to flounder. Book store and news dealer sales have plummeted over the past decade, and newspaper publisher revenues have followed a similar trend. Although newspaper brands are some of the oldest and most well-established sources of information in the U.S., many struggled to adapt quickly enough to keep their consumers in this new digital age.
The issue of trust
As the preferred mediums through which people consume their news are changing, so is the amount of trust that citizens have in the news they receive. In fact, close to 40 percent of U.S. adults admitted that they trust online news less than they did a year ago, but doubts about bias and trustworthiness are not specific to online news sources. Only 29 percent of Americans state that they trust the news media as a whole, which is one of the lowest percentages in the world. Trust is impacted not only by politics but also key news topics circulating throughout the country – the U.S. election and the coronavirus outbreak to name but two.
The current state of the news industry in the U.S. is best described by one word: transition. With the massive technological changes seen in the past decade, people are still adapting to new sources of news and being forced to alter their perceptions of the accuracy of the news they read. Older formats like radio remain popular for now, but with news now on the most popular podcast genres in the United States, the future will likely see a surge in podcast news consumption. At the same time, print will continue to struggle, and consumers relying on social will need to carefully vet the content they are exposed to.