Fall River native bringing his fashion label to Providence

FALL RIVER — A New York-based fashion designer with roots in Fall River will be in Providence this weekend with a pop-up store to celebrate the launch of his first-ever fashion line.

Jeremy Lavoie, a Fall River native and 2008 graduate of B.M.C. Durfee High School, is the designer mind behind J.L. Creative Studios, a label that formally launches in June with a spring collection. The first collection will include clothes like sweaters, shirts, socks and sweat suits along with accessories including stickers and custom canvas basketballs.

Lavoie said he wanted to give people from where he grew up a first chance to explore his fashion line. So this Saturday, May 1, he’ll be setting up a temporary store across the state line in Providence.

“I love Fall River to death,” he said.

Lavoie, who currently lives in the Bronx, got his big break in his dream of being a fashion designer several months ago when he made a custom, hand-painted canvas jacket for a popular rapper. Attendees at Saturday’s pop-up store will be able to enter into a raffle for a similar custom piece, which Lavoie calls a “story of my life” vest that’s covered with symbols and reminders of significant details from the wearer’s life.

Lavoie said coming back to the Fall River area is part of his plan to talk to and inspire young people with backgrounds like his to chase their dreams.

“When kids can look at you and see themselves, the love is different. It changes the outlook,” he said.

The pop-up store will be held at 109 Summer St., Providence, from noon to 6 p.m.