After a tough start due to COVID-19 restrictions in 2020, retailers needed a boost in sales this year.
Tanesha Jackson’s income and job were cut, along with other employees, when Master Cuts closed earlier this year at Edgewater Mall.
The Biloxi hair salon was one of many franchises the Minnesota-based company shut down due to COVID and hit South Mississippi workers hard, but Jackson decided to take matters into her own hands and opened a new business in its place: Bella and Beaux Salon. “Due to COVID, big business shut down, and small business took over. I am glad the Master Cuts old clients convinced me. It was the right decision. It’s a blessing, and I thank God for it.”
The new business owner knows color well and sees the silver lining. “I think the business is stronger than it’s ever been. The tips are great. The money is great. I lowered the price, and it’s still more profitable than when I was managing Master Cuts.”
Profits are just what stores at Edgewater Mall have been seeing since COVID restrictions were relaxed mid-year, although social distancing guidelines are still in place. Edgewater Mall General Manager Terry Powell said, “By June most of the retailers had already done what they lost and then some. A lot of the retailers actually had record months for June and July, some of the biggest months they’re ever had in the history of their stores here.”
Powell says things are looking up as we head into 2021 with major sales coming up at mall stores. “You’re actually going to see a lot of clearance sales going on during this point in time. Dillard’s has their big New Year’s Day Sale going on Friday, New Year’s Day. I think they’re opening early at 9 am to start the sale. That should really, really be big.”
While shoppers will be looking for great deals, Tanesha Jackson is happy to put 2020 behind her and looking ahead to her own make-over, thanks to COVID and a few good friends and clients who offer good advice. “I’m excited for 2021.”