When it comes to the holiday season, starting early has always been effective for both buyers and sellers. Retailers want to ensure they have goods in stock, along with media buys that will reach the right customers at the right moments. Consumers, meanwhile, risk product outages or late deliveries if they wait too long into the season.
But 2020 is, as we all know, a different sort of year, and it will likely come as no surprise that 2020’s challenges will impact holiday shopping. But that tactic of early action remains relevant given the financial constraints, product shortages and logistics