This year, U.S. omnichannel consumption swelled by 50%, and nearly half of all consumer goods purchases were made via e-commerce, according to new research from Nielsen.
Both food and nonfood products have seen marked shifts in omnichannel shopping since the COVID-19 outbreak in the first quarter of 2020, Chicago-based Nielsen said this week in releasing its latest Omnichannel Shopping Fundamentals survey. For example, the number of shoppers who deem themselves as “heavy” or “exclusive” online shoppers for everyday items jumped 133% from September 2019 to September 2020.
Similarly,